Live show look & feel design
Channel 4
Credits
Design and motion graphics - Jakub Holub
Producer - Daniel Couch, PREMIER
About
A brand video for the Scholarcy, the AI-powered tool in every student’s toolkit.
Live show look & feel design
Scholarcy is an AI-powered companion for students and researchers with over
600,000 users worldwide.
600,000 users worldwide.
They needed a compelling video to introduce their product to new audiences and solidify their brand presence. The goal was to create a versatile piece that could function as both a social media ad and a hero video for their website.
./problem
Despite having a new, strong visual identity, Scholarcy lacked a dynamic video to effectively communicate their mission and engage new audiences. They needed a creative piece that would simply and effectively explain their mission, serving as a compelling first touchpoint.
./objectives
The video needed to achieve three key objectives:Connect with the target audience.Convince viewers to explore the product further.Reinforce Scholarcy's brand presence.
./process
We began with a strategy call to ensure I understood their goals with this animation, how it would fit into their wider campaign, and to discuss the best solution. We landed on a narrative that resonates with the challenges faced by their audience. We focused on the overwhelming nature of academic reading lists and the need for an efficient AI assistant.
The script highlights the frustration of endless reading, creating an emotional connection with viewers. This approach not only emphasised the product's benefits but also positioned Scholarcy as an empowering tool for students and researchers.
Balancing the technical features of Scholarcy with an engaging narrative was a challenge. We addressed this by focusing on relatable user experiences, making the video both informative and emotionally impactful.
./about
Visual identity for the AI-powered tool in every student’s toolkit.
Live show look & feel design
“We’re extremely proud of our brand today, which reflects the successful technology scale-up we have become.”
Emma Warren-Jones, Co-Founder of Scholarcy
./objectives
The video needed to achieve three key objectives:Connect with the target audience.Convince viewers to explore the product further.Reinforce Scholarcy's brand presence.
./process
We began with a strategy call to ensure I understood their goals with this animation, how it would fit into their wider campaign, and to discuss the best solution. We landed on a narrative that resonates with the challenges faced by their audience. We focused on the overwhelming nature of academic reading lists and the need for an efficient AI assistant.
The script highlights the frustration of endless reading, creating an emotional connection with viewers. This approach not only emphasised the product's benefits but also positioned Scholarcy as an empowering tool for students and researchers.
Balancing the technical features of Scholarcy with an engaging narrative was a challenge. We addressed this by focusing on relatable user experiences, making the video both informative and emotionally impactful.
./about
Six Nations Rugby, an iconic international brand, embarked on a rebranding journey to energise and modernise its identity.
Live show look & feel design
./objectives
I was engaged by Premier, who was responsible for creating video content for the Six Nations rebrand launch. As the sole motion designer, I was tasked with designing and animating the entire video. With no motion guidelines in place, this unique opportunity allowed me to bring the new brand identity to life through animation.
./process
The project began with a deep dive into the brand values and vision outlined by Six Nations. My aim was to capture the essence of Six Nations Rugby—its rich history, international appeal, and vibrant future. Premier crafted a narrative that seamlessly integrated these elements, which I brought to life using bold graphics and dynamic transitions to convey the energy and excitement of the sport.
./solution
The animation serves as a powerful introduction to the new Six Nations brand. By focusing on the sport's dynamic nature and the unity it fosters among nations, the video highlights the brand's global significance. It also showcases new elements of the brand identity such as the chevron and the hero orange.
./about
I was approached to design the 'look & feel’ for a Channel 4 live presentation aimed at their clients and presented by Channel 4’s top execs. Channel 4 has just gone through a brand refresh and wanted this new look to come through during the show. The aim was to do something a bit extra and not just a ‘boring corporate presentation’, all while working with a deadline of less than 2 weeks.
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Working on this project was an incredible experience, allowing me to contribute to a prestigious international brand. The collaboration with Premier and the creative freedom to design the video single-handedly made this project both challenging and rewarding.
./other work
